Laparoscopic Healthcare Provider
Hospital & Healthcare
India
About the Company
The Problem
The medical center wanted to improve the branding of its laparoscopy surgeries. Even though it is one of the leading healthcare providers having the best success rate for laparoscopic surgeries, the number of patients that came was all through word-of-mouth.
Plus, the client wanted to get more patients from their social media referral system. Their social media account was very simple and did not have any marketing materials related to laparoscopy and gastroenterology. Furthermore, there wasn’t any useful information or any kind of engagement on their website.
Problem Analysis
Our Solution
After interacting with the client, we revamped their whole social media account and website strategies. Firstly, we researched high-ranking keywords related to laparoscopy surgeries. Then we reworked and infused those keywords into the website of client.
Also, we revamped the Meta description and tags of the client’s website. Also, we deployed Google Ads to gain more leads. This was followed by adding regular content and creating posters that were posted on their social media accounts like Facebook, Twitter, etc.
Case study - Key points
OBJECTIVES
Help the client to increase the branding of their laparoscopic surgeries all over India and use various digital marketing strategies to bring in patients.
THE FINAL RESULTS
180% increase in the search page result.
12.6% conversion rate for organic search campaigns.
200% increase in social media traffic growth.
