Indian-Based Online Women's Apparel Supplier
About the Company
Starting in 2017, the client began its apparel service as a humble attempt to revitalize the traditional Indian craftsmanship of the handloom sector. But it lead to the fashion revolution that influenced people to go for the best handloom and rich craftsmanship sarees and dresses that provided an abundance of choices for people.
Driven by the holistic vision of uplifting the artisan communities, the client identifies and fraternizes with labels alike in celebrating the ancient Indian craft and bringing a huge distinguished heirloom in terms of contemporary and tasteful design.
One of the major challenges for the client was to find ways to increase their online sales and brand awareness. The client was struggling to create a market share all over India and abroad as the apparel market was dominated by various established brands.
The past experience of the client in promoting its brand on social media was unsuccessful. They were unable to get satisfactory results. The major reason for this was due to the fact that their brand was not strongly portrayed on social media as it needed.
Taking the expertise of our team in the realm of digital marketing, we planned vigorous online marketing campaigns. The main objective was to strengthen the client’s online brand and gain maximum sales on their apparel products.
By analyzing the patterns of their competitors, doing extensive market research, and understanding a lot about their consumer’s interests, we ensured the proper utilization of their social media strategies.
As there is competitive fitness in the market, we began with an aggressive approach. Right from developing appealing as well as brand-centric product design to advance and innovative social media targeting methods, we narrowed down our reach to ideal customers.