Indian Based Fitness Equipment Supplier
Fitness Equipment Manufacturer
About the Company
The client is a preeminent provider of high-quality gym equipment supplier that assists in the cardio and strength training of various leading brands for homes and commercial purposes. Located in South India, they are the leading providers of in-studio workout content.
The simple mantra of the company is to serve society by providing the correct solutions and assisting people to have an active and healthy lifestyle. Furthermore, the client has around 70 exclusive brand stores all over the nation and has done more than 2000 gym installations. Also, the client’s fitness equipment has pan India presences and services.
The major concern of the client was that their brand experience was deeply deteriorating and hampering sales. Along with that as their business was firmly into sales of fitness equipment, in the digital space they lacked precision in terms of online marketing strategies.
Also, the client suffered from limited website traffic due to the lack of search engine marketing strategies undertaken in the past. Plus, there was low engagement on their website. Even the client suffered from high cost per conversion due to the inefficient keyword targeting in Google Ads campaigns.
Initially, we planned to devise and deploy strategies that would allow the client to take control and increase its brand value online. We worked closely with the marketing and sales team of the client to gain an in-depth understanding of the unique personality of the business.
After doing extensive planning and research, we provided recommendations on improving the ranking for some of the key search terms and even work on adding some online marketing content to post on social media. Our major goal was to increase the ad and on-site conversions while contending with the high ad cost-per-click. Plus we took into account the struggles of reaching new in-market users that were not previously targeted in the previous campaigns.
We worked on the website content and details of the product that helped in the better support of the user search intent. We strived to improve the user experience by increasing product revenue along with increasing the likelihood of customers coming back to make more purchases.